A small brand safety initiative is ceasing operations — days after being targeted by social media platform X in a lawsuit alleging the group helped coordinate a “massive advertiser boycott” after billionaire Elon Musk bought the company in 2022.
source https://www.seattletimes.com/business/world-federation-of-advertisers-discontinues-small-brand-safety-initiative-after-elon-musks-x-sues/?utm_source=RSS&utm_medium=Referral&utm_campaign=RSS_technology
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