From pizza to T-shirts, college athletes are rushing to monetize their brands

Thanks to a recent Supreme Court ruling, more and more college athletes — whether they become future legends or merely show flashes of youthful brilliance — are registering protections based on their name, image and likeness.

source https://www.seattletimes.com/business/from-pizza-to-t-shirts-college-athletes-are-rushing-to-monetize-their-brands/?utm_source=RSS&utm_medium=Referral&utm_campaign=RSS_technology