The launch of the new series of Xbox consoles is unlike any other console launch in the industry's history. By opening more doors into the Xbox ecosystem, Microsoft can better capitalize on its player base through its subscription services.
source https://www.seattletimes.com/business/technology/how-xbox-learned-to-sell-its-consoles-like-smartphones/?utm_source=RSS&utm_medium=Referral&utm_campaign=RSS_technology
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