The popular short-form video app TikTok, still under U.S. government scrutiny for its Chinese ownership, is moving closer to becoming a marketplace for buying stuff. Canadian e-commerce platform Shopify said Tuesday it’s made a deal with TikTok enabling merchants to create “shoppable” video ads that drive customers to online stores. The partnership was announced Tuesday […]
source https://www.seattletimes.com/business/video-app-tiktok-leans-into-e-commerce-with-shopify-deal/?utm_source=RSS&utm_medium=Referral&utm_campaign=RSS_technology
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