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Tuesday, August 18, 2020

Pandemic accelerates power shift in fashion, advertising


NEW YORK (AP) — The pandemic has accelerated a power shift in the fashion and advertising world, with models and influencers by necessity wielding more control over their own images during remote photo and video shoots. Modeling agencies are calling for companies to ship clothes directly to models, advertisers are crowd-sourcing video campaigns and creative […]

source https://www.seattletimes.com/entertainment/pandemic-accelerates-power-shift-in-fashion-advertising/?utm_source=RSS&utm_medium=Referral&utm_campaign=RSS_technology

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