Clear Channel Outdoor, one of the world’s largest billboard companies, will in coming days roll out technology across Europe capable of letting advertisers know where people go and what they do after seeing a particular billboard. The company has been quietly using this technology in the United States for the last four years.
source https://www.seattletimes.com/business/billboards-that-follow-you-its-not-sci-fi-theyre-already-here-commentary/?utm_source=RSS&utm_medium=Referral&utm_campaign=RSS_technology
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