The e-commerce rebels are making their advance. Last October, Shopify CEO Tobi Lutke said his company’s goal was to “arm the rebels” against the Amazon.com empire. Since then, the mantra has become a rallying cry for Shopify’s employees and the merchant customers that use its e-commerce store software. And now, the business turmoil sparked by […]
source https://www.seattletimes.com/business/amazons-empire-is-vulnerable-to-rebel-incursions-commentary/?utm_source=RSS&utm_medium=Referral&utm_campaign=RSS_technology
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