Sunday, April 26, 2020

An ESPN commercial hints at advertising’s deepfake future


Unable to film new commercials during the coronavirus pandemic, advertising agencies are turning to technologies that can seamlessly alter old footage, sometimes putting viewers in a position of doubting what they are seeing. During episodes of “The Last Dance,” the recent ESPN documentary series about Michael Jordan and the Chicago Bulls, State Farm ran a […]

source https://www.seattletimes.com/business/an-espn-commercial-hints-at-advertisings-deepfake-future/?utm_source=RSS&utm_medium=Referral&utm_campaign=RSS_technology

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